Friday, February 18, 2011

Flashback Friday: Baby Crack

Originally posted October 22, 2009

I ran across an interesting bit of news today that I thought was worth sharing because, well, I think it's hilarious. Apparently, Disney is offering refunds to parents who are dissatisfied and thus willing to return their purchased Baby Einstein videos. Dissatisfied how, you ask? Shockingly, Disney has admitted that having your baby watch these videos will not make them smarter. You can read information about it here and here. 

Or you can just stay here and read my take. 

OK, seriously? Allow me to let you in on a little secret: putting your baby in front of a TV will NEVER make them smart! It's comical to me to think that there are parents out there who not only purchased these DVD's under the impression that they were raising little Einsteins themselves, but also ones who are irritated enough because little Tommy can't spell his name by 9 months or isn't recognizing Van Gogh or Beethoven by a year old that they are actually willing to return the DVD's. It's a tragic, misguided error!

Parents of babies and young ones: Do not, I repeat, DO NOT return these movies! These movies ARE magic. But not in the sense that Disney intended. I like to refer to them as "Baby Crack". It may just be a screen shot of a black sheet with a plastic toy sitting on it, or some cheap little hand puppet, but as God is my witness - these movies are the only reason I've been able to get a shower in the last 7 years. I don't know what it is about these things, but I can plant a baby in a bouncy seat in front of a TV with Baby Einstein playing and I know I've got a golden 15-20 minutes to shower before boredom sets in. Is it the mesmerizing music? The contrasting colors? Shoot, for all I know they've got some hypnosis voodoo going on. Whatever it is, I don't really care. 

I know, I know, the American Academy of Pediatrics recommends NO screen time for children under the age of two. So tell me, is the AAP going to come sit at my house everyday so I can shower? I think not. There will always be some parent that proudly claims their child has never watched TV or they've never used a video to get something done around the house. And I'll say now - they are LYING. Let's just cut through that crap right now. We mommy's are hard enough on ourselves as it is without the added pressure of feeling like we're some sort of failure because we need a cheap video to occupy our kids so we don't stink. 

So, maybe Baby Einstein isn't going to make your kid an Einstein. That's OK. Get over it. You shouldn't be relying on TV to make your kid smart anyway. BUT, do think twice before sending your DVD's back to Disney in a huff. You may need to get your shower in tomorrow.



  1. I thought I was going to be able to keep the TV watching slim to none with my gal and that lasted all of one month..I was going crazy!! Yes, I'm with you. We need to stop beeating ourselves up. A little TV is not ruining our children...depending on what they are watching of course;0

  2. I have most the of the Baby Einstein collection. My son loved it from about 2 months old. We'd watch one show a day until he got a little older and then I allowed 2 or 3 a day, especially if I needed a shower. :-)

    I was a mom that said my children wouldn't watch any t.v. for the first year at least. I am now a mom that knows not to say I won't do this or that when it comes to my children. LOL!

  3. Great post. I totally agree. Ya gotta do what ya gotta do sometimes. My daughter enjoys them too : )

  4. hahha... you are so right. love your post.

  5. HAHA!! Baby Crack!! Awesome. I thought that whole "Your baby will be smarter" thing just sounded ridiculous. That's like telling me that the free Pull-Ups DVD will magically make my son pee and poop in the potty all by himself. Well the Potty Dance did absolutely nothing for us. Should I return it??

    I use Ponyo on Netflix Watch Instantly to entrance my children so I can shower :)


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